What is SEO and how it works? Why SEO is so important for a Blog or a Website?

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

What is SEO and how it works?, or What is search engine optimization and how it works? this is a question that needs to be answered all Bloggers and website owners.

If you have a blog or have a website, or if you have just started your blogging career, then one word you will get to hear repeatedly and that is SEO.

If you are going to start an online business or want to earn money from affiliate marketing and Google Adsense then you should know about What SEO is and how it works.

If you are new to this field and you do not have any information related to 

What SEO is and how it works, then In this post, I am going to tell you all the information related to SEO which is very important for you if you want to make a career in this field.

Today, in this post, we are going to discuss some of the important points on SEO. If you read this post carefully then you will easily know about What SEO is and how it works.

Topics on which we will discuss today

  • What is SEO?
  • Why SEO is so important for a Blog or a Website?
  • How Search Engine Optimization works?
  • Techniques of SEO
  • Types of SEO
Friends, these are some of the important points which I am going to tell you in detail. So if you want to know all about SEO and its working, then read the post till the end.

What is SEO and how it works?

Every blogger wants to have more organic traffic on his blog so that he can earn more income. More traffic will come to your blog only when every blog post will rank on the first page of Search Engine.

Now you will have the question of what are the techniques and factors that Google uses to rank any pages. So, in reality, nobody knows what technology Google uses.

If you do not write quality and unique posts, if you do not have information about SEO or do not use SEO correctly on your post, then your post is of no use. Your post never going to be rank on the first page of the search engine.

But there is a way in which you can bring every single post from your blog to the first page of Search Engine, which is called SEO (Search Engine Optimization)

For that, you have to do SEO optimization in every post correctly so that it can rank in Search Engine. The only way to get Organic Traffic on the blog/website is SEO (Search Engine Optimization)

When people do blogging, there are many questions in bloggers mind related to SEO like what is SEO and how SEO works, why we need to do SEO on our post?

If you also have this question in your mind, then after reading this post, you will get all your answers.

What is SEO (Search Engine Optimization)?

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

The full form of the SEO is "Search Engine Optimization", which is directly related to the search engine. 

If we talk about SEO, then Search Engine Optimization is a methodology in which using strategies and techniques, your website gets a higher rank on search engines (Google, Bing, Yahoo, etc.) so that more and more visitors visit your website.

SEO means Search Engine Optimization. SEO is a free process through which we can put the page ranking of our website at the top of the search engine's search results.

SEO (Search Engine Optimization) is a process through which every blogger optimizes his blog or website in search engine optimization in such a way that he can get more traffic on his blog or website.

Why SEO is so important for a blog or a website?

If you are reading this post, it means that you want to make your blog SEO friendly. Now let us know more about why SEO is important for a Blog or a Website.

Bringing the website to the first page is important because most people like to visit the website on the first page and for that, we have to follow SEO.

Suppose you are a Blogger and publish Unique and High-Quality Post on your blog every day. But if you do not write well SEO-friendly posts then people will not be able to access your post and in this case, your Unique and High-Quality Post will not work anymore.

Your blog post will be rank on Google's first page only when you have done SEO well on your post. 

In this way, we can say that SEO affects your earning somewhere. If we know the SEO well, then our earnings will also be much higher.

Whatever the content you have written in your post, If you do not do SEO of your post (Search Engine Optimization) then that content is useless.

Your post will be available only in the eyes of people, people will be able to take advantage of it only if you used SEO in your post correctly.

Increasing traffic on websites increases our online earning. Also, the value of the website increases in the search engine, which increases the ranking of the website.

If a blogger wants to succeed then he has to do SEO well on his post. A Blogger will only earn when it will do SEO well, this is why SEO is so important for a blogger. There is no importance of any blog or website without SEO.

Any company or a person makes their own website so that they can sell their service and product, but if traffic on their website does not visit them, then how will they sell their products.

That's why we have to do our search engine optimization to get our website to the first page, which increases traffic on our website.

Now you may know that SEO's main work is to optimize blog posts so that your blog post can rank in the search engine and increase the traffic of your blog or website.

How SEO (Search Engine Optimization) Works?

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

Everyone wants their website or blog post appears on the first page in the search results, If possible, first be on the number. If you want to do this, today's our post is just for you where you will learn How SEO (Search Engine Optimization) works.

When we search for anything in the search engine (like Google, Bing, Yahoo, etc.), the search engine displays the result page associated with that keyword.

It is seen that most people like to open a post with a first or second number because they are the best search results from thousands of posts.

Now the point of view is that the search engine has placed that post at the top of the search result so that the post can be viewed the most. 

Due to which the website on which this post has been posted, there will be a huge increase in the ranking of that website. And in a way, you also want to do the same for your post.

But the question is, how would you bring your post to the search engine's top search result? So it has only one answer and that is, from SEO (Search Engine Optimization).

So now let's talk about how the search engine ranks any post on the search result, or what are the SEO methods that any search engine uses on any blog post

The search engine shows the ranking of any blog post in two ways.
  1. Paid Result
  2. Organic Result
So let me explain What is Paid Result & Organic Result? When I searched "OnePlus 7 pro" in the Google search engine, Google opened the search result page, as you can see in the image below. You will see there are two types of search results on this page.

Paid Result

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

Going to the top of the Search Engine Result Page (SERP) by paying directly to the advertising company (eg: Google AdWords) without using SEO (Search Engine Optimization).

Larger companies are ranking at the top of the search result using Paid Result method to promote their products and services. These methods do not come under SEO.

Organic Result

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

These are one of those results which are ranking on the search result of any search engine by following the structure of SEO. We have to pay attention to organic results because the paid result does not come under SEO.

As I searched for OnePlus 7 Pro, we received approximately 15,30,00,000 Organic search results. With these million search results, we get our essential information first or the second page and if not, then we select the next page for our information.

If we still do not get that information, then by opening a new tab, we search our information from another keyword.

This means that if your website does not appear on the first page of the search result, no matter how hard you have invested in writing your blog post, your post is of no use.

Google has placed all of these posts on the search results page for the first number because all these posts are very well related to Post OnePlus 7 Pro Keyword.

Eventually, if all the keywords related to your posts are linked correctly, then your post will also appear on the first page of the search result and it is possible using proper SEO.

Techniques of SEO

Now I'm going to tell you about those techniques by using the right one you can improve your website search results ranking. This technique is of two types and is very simple. All you need to do is execute very well on both of these.

Which is very important for you to understand. If you do not understand them well, you can harm your website, instead of increasing your blog's traffic.

White Hat SEO (Search Engine Optimization)

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

White Hat SEO is targeted at human beings while using different techniques and strategies in SEO. 

White Hat SEO technique works using keywords analysis, doing good research, rewriting meta tags which are more relatable, backlinking, link building and writing content for human readers.

The person who works on White Hat SEO for his website, he does this by looking at the long term.

Every technique and process used under it, by which the ranking of any website is at the top of the search results, all fully follow the "rules and policies" of each search engine.

When you work on SEO (Search Engine Optimization) and link building from natural way to your website, it is called White Hat SEO.

Black Hat SEO (Search Engine Optimization)

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

Black Hat SEO means techniques and strategies that are used for higher search rankings but for this, the search engine rules are broken.

When the search engine guidelines are not followed to rank a website in Google, it is called Black Hat SEO. It has a bad effect on the website.

Each process and technique used under it directly impact the search engine. Consequently, the ranking of the website increases rapidly in search results. But it is against the "rules and policies" of the search engine.

Black Hat SEO focuses only on search engines and not so much on a human audience. Black Hat SEO is done by those who want a quick return to their short term from their website.

On the Black Hat SEO, the search engines can ban your website and can also penalize due to de-indexed use of unethical techniques.

Example of Black Hat techniques - link farming, keyword stuffing, hidden texts, and links, and blog content spamming.

Types of SEO

Many times even after writing good quality content, our post does not show on the first page or second page of the search result. 

That's right, the content is King in blogging if we do not use the SEO perfectly on our blog post, it is difficult to rank on the search engine.

The most efficient way to increase the traffic of any website is to Search Engine Optimization. With SEO, you can rank your blog or website in Google or any other search engine and get more traffic.

If we talk about ranking posts in search results with the help of SEO, then you can use SEO in two ways on your blog post.

If you use this technique perfectly, then the chances of your blog post's ranking in the Google search result increase. So let's talk about those two methods

  1. On Page SEO (working on your blog)
  2. Off Page SEO (working on another site)

What is On-Page SEO

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

On-Page SEO is also called On-Site SEO. On-Page SEO is a process that optimizes the blog's posts according to the search engine.

On-Page SEO works to optimize the different parts of your blog to rank better in the search engine, meaning that in order to rank the blog post in the search engine, we need On-Page SEO.

On-Page SEO is usually related to a blog post. There are many factors works inside the On-Page SEO.

This is such a practice that you can get more Organic Traffic by ranking every page of your website in the Search Engine. To work on the On-Page SEO of your blog post, the following things come in here.

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Content Optimization
  • Internal Linking of blog posts
  • H1, H2, H3, ... H6 Tags
  • Keyword Density
  • Image Optimization
  • Mobile Friendly Theme

What is Off-Page SEO

What is SEO and how it works? Why SEO is so important for a Blog or a Website?

All works in Off-page SEO is outside the blog. This is a practice in which we resort to any other website to increase traffic to our website.

Off Page SEO techniques refer to all those things that we do to improve the website's status and ranking in the Search Engine Results Page (SERP) through social networking, link building, social bookmarking, article submissions, etc.

Off-Page SEO is used to get as much backlink as possible. Sharing posts on Social Networking Sites and Guest Blogging come under Off-Page SEO.

  • Link Building
  • Social Sharing
  • Website submission
  • Social Bookmarking
  • Blog & Forum Posting

I hope you have liked the post on "What is SEO and how it works? Why SEO is so important for a Blog or a Website?" If you like the above post then share it with your friends. If you have any query, ask me on the comment section.

Thank You.

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